Urban Soul Orchestra were engaged to perform at Westfield's Greatest Fashion Show on Earth in 2010, booked through the fantastic Doll Agency.
With guests including Erin O'Connor and the British Fashion Council, the two-day event showcased the crème de la crème of designers. Our musicians first had the opportunity to model with the professionals in fantastic designs, before performing a set including especially arranged piceces as an opening act for Jessie J. See video to the right for both Urban Soul Orchestra and Jessie J in action.
In March 2014, the flamingo-pink Calling All Hearts video featuring Jessie J, Robin Thicke, DJ Cassidy and USO musicians was released, gaining over 1 million hits in a fortnight. There is also a behind the scenes video from the shoot, featuring interviews with all the artists, which you can watch here.