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My Beautiful City

In June 2016 Urban Soul Orchestra (USO) had the pleasure of working with events company My Beautiful City on their opening of the new House of Dior’s boutique on New Bond Street. 

To greet VIP guests upon their entrance to the new store USO provided a 19-piece orchestra. Surrounded by a canopy of delphiniums, the orchestra was conducted by USO Director, Stephen Hussey.

USO worked closely with My Beautiful City to curate the bespoke playlist for the opening, matching the brief of the event and encompassing Dior’s brand values. The contemporary classical pieces from English composers such as Karl Jenkins, Benjamin Britten and Max Richter, as well as European composers including Arvo Part, Einaudi and Satie, represented the elegance and timeless beauty of the occasion. 


The orchestra was key to making the launch a huge success and the client is really happy with the result. Your organisation pre-event and the passion that went into this project made it such a pleasure to work with you all.

Romy Finbow, My Beautiful City